In the dynamic world of art, reaching the right audience is crucial for budding artists to showcase their talent. Enter Artify, an innovative art application leveraging three powerful channels to connect with its target market – artists. Let’s delve into the comprehensive market strategy.
1. Existing Social Media Platforms
By using existing social media platforms, we can guarantee that reaching our target audience, the artists will achieve the aims and goals in marketing the product.
2. Social Media Display Ads: Facebook
Utilizing Facebook’s extensive user base, Artify’s display ads strategy incurs a cost of PHP25,000 to PHP25,500. With a target of 200 customers per month, the projected monthly revenue stands at PHP20,000 in minimum.
3. Tiktok: Affiliate Marketing
TikTok, known for its influential content creators, becomes Artify’s stage for affiliate marketing. Partnering with an influencer, Artify offers a 10% commission. In a hypothetical scenario with a 1% conversion rate and 5% engagement, the influencer could bring in 1,000 customers monthly, generating a revenue of PHP100,000 in minimum.
4. Maximum Impact and Revenue
By combining earnings from social media platforms and affiliate marketing, Artify anticipates a minimum monthly revenue of PHP120,000. Despite an overall cost ranging from PHP125,000 to PHP125,500, Artify expects to acquire 1.2k customers monthly, making the investment strategically viable.
5.Timeframe: Testing the Waters
To assess the effectiveness of these channels, Artify plans a 3-5 month testing period. This timeframe allows for valuable insights and adjustments to ensure Artify’s sustained success in the competitive art promotion landscape.
In conclusion, Artify’s strategic approach blends the familiarity of existing platforms with the dynamic influence of social media marketing and affiliate partnerships, creating a synergistic force that aims to elevate artists’ online presence and revenue potential.
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